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You don't need a $10,000 recording session to make a hit anymore. A new generation of US artists is proving that creativity, cheap gear, and a decent pair of headphones can take you further than a fancy studio ever could. Here's how they're doing it — and what it actually takes.
Vinyl gets all the press, but cassette tapes have been quietly staging a comeback for years — and the artists leading the charge might surprise you. From indie bedroom producers to cult fan communities, the humble tape is carving out a strange, beautiful niche in a world drowning in digital streams. Here's why the format that everyone thought was dead is suddenly the most interesting thing happening in music merch.
Getting a song to blow up online looks like winning the lottery — until you realize the ticket might expire in 72 hours. We break down how virality actually works in the US music industry, who it's helped, who it's burned, and what nobody tells you before the algorithm comes knocking.
The old gatekeepers are losing their grip. In 2024, independent musicians across the US are building real careers — on their own terms, with their own rules. Here's how they're doing it, and what you can learn from them.